How Post Malone used Music Marketing to get Famous
Updated: Apr 12
Who is Post Malone?
Post Malone is an American rapper, singer, and songwriter. He was born Austin Richard Post on July 4, 1995, in Syracuse, New York. Post Malone first gained recognition in 2015 with the release of his debut single "White Iverson." The song became a viral hit on SoundCloud, attracting millions of streams and helping Post Malone establish a strong online presence.
Post Malone went on to release his debut mixtape, "August 26th," in 2016, which received positive reviews and further solidified his position in the music industry. He then signed with Republic Records and released his debut studio album, "Stoney," in December 2016, which was met with commercial success and received positive reviews from critics.
Since then, Post Malone has continued to release successful albums and singles, establishing himself as one of the most popular and influential artists in the music industry. He is known for his unique sound, which blends elements of hip-hop, rock, and pop, and his distinctive image, which includes tattoos, long hair, and a distinctive style.
Post Malone's music marketing strategy helped him gain fame in the music industry.
Building a Personal Brand One of the key elements of Post Malone's marketing strategy was building a personal brand. He adopted a unique image, complete with tattoos, long hair, and a distinctive style, that set him apart from other artists in the music industry. By doing so, he created a distinct visual identity that helped him stand out and be easily recognizable.
Additionally, Post Malone's musical style is a fusion of hip-hop, rock, and pop, which helped him create a sound that is not only unique but also appeals to a broad audience. He used this to his advantage by incorporating elements of his personal brand and style into his music and visuals, further establishing himself as a standout artist.
Social Media Social media played a crucial role in Post Malone's rise to fame. He used platforms such as Twitter, Instagram, and Soundcloud to share his music, interact with fans, and build a personal brand. He also used social media to engage with fans by responding to comments, posting behind-the-scenes content, and live streaming performances.
By leveraging social media, Post Malone was able to build a large and engaged following, which helped him reach a broader audience and increase his exposure. He also utilized social media to collaborate with other artists, which helped him gain credibility and reach new fans.
Streaming Platforms Streaming platforms like Spotify and Apple Music were a key component of Post Malone's music marketing strategy. He relied heavily on these platforms to reach a large audience and increase his streaming numbers. By doing so, he was able to build a strong online presence and establish himself as a popular artist.
Additionally, Post Malone utilized playlist placement on streaming platforms to increase his exposure. By having his music featured on popular playlists, he was able to reach a wider audience and attract new fans. This, in turn, helped him gain credibility and establish himself as a major player in the music industry.
Collaborations Post Malone's collaborations with popular artists and producers helped him increase his reach and credibility. By working with well-established artists, he was able to tap into their fan base and reach new audiences. Additionally, these collaborations helped him build relationships with other artists and industry professionals, which opened up new opportunities for him in the future.
Viral Content Post Malone's marketing strategy was also focused on creating viral content, such as music videos and memorable lyrics. He leveraged the power of social media and the internet to spread his music and reach a wider audience. By creating viral content, he was able to increase his exposure and build a strong online presence.
For example, the music video for his hit single "Rockstar" has over 2 billion views on YouTube, making it one of the most-watched videos of all time. The success of this video helped Post Malone gain more exposure and establish himself as a major player in the music industry.
In conclusion Post Malone utilized a mix of traditional and digital marketing strategies to gain fame in the music industry.
Traditional marketing:
Performances: He performed at various venues and events to increase his exposure and build a fan base.
Collaborations: He collaborated with popular artists and producers to increase his reach and credibility.
Digital marketing:
Social media: He used platforms such as Twitter, Instagram, and Soundcloud to share his music, interact with fans, and build a personal brand.
Streaming platforms: He relied heavily on streaming platforms like Spotify and Apple Music to reach a large audience and increase his streaming numbers.
Viral content: He created viral content, such as music videos and memorable lyrics, to gain more exposure and build a strong online presence.
Overall, Post Malone's marketing strategy was focused on building a personal brand, leveraging his unique image and sound, and maximizing his exposure through social media and streaming platforms.