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How Post Malone used Music Marketing to get Famous

Who is Post Malone?

Post Malone is an American rapper, singer, and songwriter. He was born Austin Richard Post on July 4, 1995, in Syracuse, New York. Post Malone first gained recognition in 2015 with the release of his debut single "White Iverson." The song became a viral hit on SoundCloud, attracting millions of streams and helping Post Malone establish a strong online presence.

Post Malone went on to release his debut mixtape, "August 26th," in 2016, which received positive reviews and further solidified his position in the music industry. He then signed with Republic Records and released his debut studio album, "Stoney," in December 2016, which was met with commercial success and received positive reviews from critics.

Since then, Post Malone has continued to release successful albums and singles, establishing himself as one of the most popular and influential artists in the music industry. He is known for his unique sound, which blends elements of hip-hop, rock, and pop, and his distinctive image, which includes tattoos, long hair, and a distinctive style.


Post Malone's music marketing strategy helped him gain fame in the music industry.

Building a Personal Brand One of the key elements of Post Malone's marketing strategy was building a personal brand. He adopted a unique image, complete with tattoos, long hair, and a distinctive style, that set him apart from other artists in the music industry. By doing so, he created a distinct visual identity that helped him stand out and be easily recognizable.

Additionally, Post Malone's musical style is a fusion of hip-hop, rock, and pop, which helped him create a sound that is not only unique but also appeals to a broad audience. He used this to his advantage by incorporating elements of his personal brand and style into his music and visuals, further establishing himself as a standout artist.

Social Media Social media played a crucial role in Post Malone's rise to fame. He used platforms such as Twitter, Instagram, and Soundcloud to share his music, interact with fans, and build a personal brand. He also used social media to engage with fans by responding to comments, posting behind-the-scenes content, and live streaming performances.

By leveraging social media, Post Malone was able to build a large and engaged following, which helped him reach a broader audience and increase his exposure. He also utilized social media to collaborate with other artists, which helped him gain credibility and reach new fans.