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The Business of Touring: How Artists Make Money on the Road

A deep dive into how artists make money through touring and the different revenue streams involved in live performances

For many musicians, touring is an essential part of their business model. Not only is it an opportunity to connect with fans in person, but it's also a major source of revenue. In this blog post, we will take a deep dive into how artists make money through touring and explore the different revenue streams involved in live performances.

Live gig musician

At its most basic level, touring allows artists to make money through ticket sales. When fans purchase tickets to a concert, the revenue generated is split between the artist and the venue. However, ticket sales are just the beginning. There are several other revenue streams that artists can tap into while on the road.

One major revenue stream is merchandise sales. Many artists sell t-shirts, posters, and other merchandise at their concerts, which can generate significant revenue. In fact, for some artists, merchandise sales can account for as much as 50% of their touring revenue.

Another way that artists can make money on the road is through sponsorships and partnerships. Brands are often eager to partner with musicians and sponsor their tours in exchange for exposure to their fanbase. This can include everything from branded merchandise to on-stage branding and product placement.

Additionally, artists can earn money through VIP experiences, such as meet and greets, soundcheck parties, and exclusive access to merchandise. These experiences can provide fans with a unique and personalized experience while also generating additional revenue for the artist.

Despite the potential for significant revenue, touring can also be expensive. Artists need to cover the cost of travel, lodging, and equipment, among other expenses. However, with careful planning and budgeting, touring can be a lucrative and rewarding experience for musicians.

At Cammo Network, we offer marketing packages designed to help independent artists build their careers and increase their revenue streams, whether through touring or other means. Visit our website at to learn more about our services and start taking your music career to the next level.


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