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Music goes viral on TikTok

Updated: Apr 13, 2023

Many artists have gained popularity and recognition through TikTok.

One example is Arizona Zervas, who rose to fame in late 2019 with his hit song "Roxanne," which went viral on the app. The song eventually reached the top of the charts in several countries and earned him a record deal. Other artists such as Olivia Rodrigo and NLE Choppa have also gained a large following on the app and seen success with their music. TikTok has become a powerful platform for discovering and promoting new talent. Here are a few more artists who gained recognition on TikTok:

  • Powfu - Known for his song "Death Bed (Coffee for Your Head)"

  • Lil Nas X - His song "Old Town Road" went viral on TikTok before reaching the top of the charts

  • Jack Harlow - His song "Whats Poppin" went viral on TikTok and reached the top of the charts

  • Daphne Willis - Her song "Talk to Me" gained popularity on the app

  • Ava Max - Her song "Kings & Queens" went viral on TikTok and became a hit

  • Tate McRae - Her song "You Broke Me First" gained popularity on the app and charted globally

TikTok Music Promotion | Influencer Pitching

"Old Town Road" by Lil Nas X is a country rap song that was first released in December 2018. The song quickly gained popularity on TikTok in early 2019, with users creating and sharing lip-sync and dance videos to the track. The viral success of "Old Town Road" on TikTok helped the song gain exposure and ultimately reach the top of the charts.

The song's mix of country and hip-hop elements, along with its catchy chorus and upbeat melody, made it a hit on TikTok and helped it appeal to a wide audience. The song eventually spent a record-breaking 19 weeks at the top of the Billboard Hot 100 chart and became one of the biggest songs of the year.

The success of "Old Town Road" on TikTok is a prime example of the power of the app to drive the viral spread of music and influence the charts. It also helped to propel Lil Nas X's career and establish him as one of the biggest new artists of the year.


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