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Spotify Playlisting 101

Updated: Apr 13, 2023

There are a few ways that you can promote your music on Spotify through playlists:

Collaborate with playlist curators: Many Spotify users create and manage playlists that feature a specific theme or genre of music. You can reach out to these curators and ask if they would be interested in including your music in their playlists.

Utilize playlist submission tools: There are a number of tools and services that allow you to submit your music to be considered for inclusion in Spotify playlists. Some of these tools charge a fee, while others are free to use.

Create your own playlists: You can create your own playlists on Spotify and include your own music as well as music by other artists. This can help to expose your music to new listeners who may not have discovered it otherwise.

Use social media and other online platforms to promote your playlists: You can use social media and other online platforms to promote your playlists and encourage your followers to listen to them on Spotify. This can help to increase the visibility of your music on the platform. ''The Platinum Packages offers playlisting inside playlists within your genre reaching 150K+ of playlist followers in total.''

Spotify playlist promotion

How many streams can a playlist on spotify generate?

It's difficult to predict exactly how many streams a playlist on Spotify will generate, as it depends on a variety of factors such as the size of the playlist's audience, the popularity of the tracks on the playlist, and the frequency with which the playlist is updated. Some playlists on Spotify have millions of followers and can generate a significant number of streams, while others may have a smaller audience and generate fewer streams.

That being said, being featured on a popular playlist can be a great way to increase the visibility of your tracks and potentially drive more streams to your music. It's also worth noting that the more streams your tracks receive, the more they will be recommended to other users on the platform, which can help to further increase your streams over time. Spotify's editorial playlists are curated by the Spotify editorial team and are often heavily promoted on the platform. These playlists can generate a significant number of streams for the tracks that are included on them.

editorial spotify playlists and how to submit your music to curators

It's worth noting that being featured on an editorial playlist is generally considered to be a major accomplishment for an artist, as these playlists are highly coveted and can significantly increase the visibility and streaming numbers of a track. However, it can be difficult to get your tracks included on editorial playlists, as the selection process is competitive and the criteria for inclusion can vary.

That being said, if you are able to get your tracks included on an editorial playlist, it can be a great way to increase your streams and reach a wider audience on Spotify. For example, Spotify's flagship playlist "Today's Top Hits" has over 20 million followers and is updated daily with the most popular tracks on the platform. It's likely that this playlist generates a large number of streams on a daily basis. ''Spotify Ad Mega offers ads inside the spotify app until your track reaches around 100K+ of new streams''


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