top of page

How the major Record labels Promote their Artists & Music.

Promoting music and artists has always been an important part of the music industry. With the rise of digital platforms and social media, there are now more ways than ever for record labels to get their artists' music out into the world and reach new audiences.

One of the most traditional ways that record labels promote their artists is through radio play. Radio stations, particularly those with large audiences, can give an artist's music significant exposure. Record labels may work with radio stations to get their artists' songs added to playlists, or they may pay for their songs to be played as part of an advertising campaign. In addition to traditional radio, record labels may also promote their artists on music streaming platforms such as Spotify, Apple Music, and Pandora. These platforms allow users to discover new music through personalized recommendations and playlists, and record labels can work with the platforms to get their artists' music featured prominently.

Music videos are another way that record labels promote their artists and music. These videos are often released on platforms like YouTube and Vimeo, and they can be a great way to visualise a song and help it stand out. Record labels may invest significant resources into producing high-quality music videos, which can be expensive and time-consuming. However, a successful music video can be a powerful promotional tool, as it can help an artist connect with their audience on a deeper level and build a stronger emotional connection to the music.

Live performances are another important part of an artist's promotional efforts. Touring allows artists to connect with their fans in person and build a loyal fan base. Record labels may help to organise and promote tours, both in the artist's home country and abroad. In addition to traditional tours, record labels may also promote their artists through partnerships and sponsorships. For example, an artist may be featured in a commercial for a brand, or they may perform at a corporate event. These partnerships can help to increase an artist's visibility and reach a wider audience.

''Grow your streams & engagement on your YouTube music video. We perform an organic & in-dep